From Bricks to Clicks
by Serge Timacheff
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Written by two of the world’s most sought-after experts on Web brand development, From Bricks to Clicks arms managers and executives at established brick-and-mortar brands with a proven five-step approach to successful online branding. With the help of case studies and interviews, the authors acquaint readers with the full range of important issues surrounding Web branding and get them up to speed on the latest technologies for creating greater brand differentiation online. Then, step-by-step, they walk them through the process of transplanting their company’s brand recognition into the digital marketplace for business success online.
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Previews available in: English
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Computer Technology, Nonfiction, EconomicsShowing 1 featured edition. View all 1 editions?
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- Created July 1, 2010
- 4 revisions
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| September 17, 2023 | Edited by ImportBot | import existing book |
| April 6, 2014 | Edited by ImportBot | Added IA ID. |
| July 1, 2010 | Edited by ImportBot | Added new cover |
| July 1, 2010 | Created by ImportBot | Imported from marc_overdrive MARC record |