An edition of Managing customer relationships (2011)

Managing customer relationships

a strategic framework

2nd ed.

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Cover of: Managing customer relationships by Don Peppers
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Last edited by CoverBot
May 20, 2020 | History
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An edition of Managing customer relationships (2011)

Managing customer relationships

a strategic framework

2nd ed.

by

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Wiley
Language
English
Pages
512

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Previews available in: English

Subjects
Management, Marketing, Information storage and retrieval systems, Relationship marketing, Customer relations, Consumers' preferences

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Edition Availability
Cover of: Managing customer relationships
Managing customer relationships: a strategic framework
2011, Wiley
in English - 2nd ed.
  • Not in Library
Libraries near you: WorldCat

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Book Details

Table of Contents

Evolution of relationships with customers
The thinking behind customer relationships
Customer relationships : basic building blocks of IDIC and trust
Identifying customers
Differentiating customers : some customers are worth more than others.

Edition Notes

Includes bibliographical references and index.

Published in
Hoboken, N.J

Classifications

Dewey Decimal Class
658.8/12
Library of Congress
HF5415.5 .P458 2011

The Physical Object

Pagination
xv, 512 p. :
Number of pages
512

ID Numbers

Open Library
OL24880638M
Internet Archive
managingcustomer00pepp
ISBN 10
0470423471
ISBN 13
9780470423479
LCCN
2010027042
OCLC/WorldCat
643764006

Source records

Library of Congress MARC record
Internet Archive item record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
May 20, 2020 Edited by CoverBot Added new cover
July 29, 2014 Edited by ImportBot import new book
April 6, 2014 Edited by ImportBot Added IA ID.
July 29, 2011 Created by LC Bot Imported from Library of Congress MARC record