An edition of Brand leadership
(2000)
Brand leadership
by David A. Aaker and Erich Joachimsthaler
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Previews available in: English
Subjects
Brand name products, Management, Sales & marketing, Product Management, Business & Economics, Business / Economics / Finance, Business/Economics, United States, Marketing - General, Advertising & Promotion, Business & Economics / Marketing / General, Marketing, Merken, Merkartikelen, Merknamen, Strategie, Marques de commercePlaces
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Brand Leadership: Building Assets in an Information Economy
2009, Free Press
in English
074320378X 9780743203784
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Brand Leadership: Building Assets in an Information Economy
2009, Free Press
in English
1439172919 9781439172919
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Brand Leadership: The Next Level of the Brand Revolution
March 6, 2000, Free Press
Hardcover
in English
0684839245 9780684839240
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Book Details
Edition Notes
Includes bibliographical references (p. 331-335) and index
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