An edition of The Ultimate Secrets of Advertising
(2001)
The Ultimate Secrets of Advertising
1st edition
by John Philip Jones
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August 12, 2010 | History
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Advertising| Edition | Availability |
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The Ultimate Secrets of Advertising
December 15, 2001, Sage Publications, Inc
Hardcover
in English
- 1st edition
0761922431 9780761922438
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The Ultimate Secrets of Advertising
December 15, 2001, Sage Publications, Inc
Paperback
in English
- 1st edition
076192244X 9780761922445
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Book Details
First Sentence
"Most advertising practitioners are familiar with the phrase big idea, as used by David Ogilvy to describe the most important thing that goes into a successful advertisement: Unless your advertising contains a big idea, it will pass like a ship in the night."
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- Created April 30, 2008
- 6 revisions
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| August 12, 2010 | Edited by IdentifierBot | added LibraryThing ID |
| April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
| April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |
| April 14, 2010 | Edited by Open Library Bot | Linked existing covers to the edition. |
| April 30, 2008 | Created by an anonymous user | Imported from amazon.com record |