An edition of Response (1996)

Response!

the complete guide to profitable direct marketing

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Cover of: Response! by Lois K. Geller
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Last edited by MARC Bot
July 13, 2024 | History
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An edition of Response (1996)

Response!

the complete guide to profitable direct marketing

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

In Response!, Lois K. Geller, a leading expert in Direct Marketing offers all marketers, whether they work for small companies or large corporations, a strategy for creating and sustaining a profitable Direct Marketing program.

Leading the reader through this program of planning, budgeting, forecasting, testing, building lists, choosing suppliers, selling overseas, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and Internet campaigns. With scores of examples drawn from Ford Motor Company, Mercury Records, J.

Peterman, American Express, 1-800-Flowers, and other companies, Response! is the authoritative source for Direct Marketing strategies and techniques.

Publish Date
Publisher
Free Press
Language
English
Pages
351

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Previews available in: English

Subjects
Direct marketing

Showing 4 featured editions. View all 4 editions?

Edition Availability
Cover of: Response
Response: the complete guide to profitable direct marketing
2002, Oxford University Press
in English - Rev. and expanded ed.
Libraries near you: WorldCat
Cover of: Response
Response: The Complete Guide to Profitable Direct Marketing
August 30, 2002, Oxford University Press, USA
in English
Libraries near you: WorldCat
Cover of: Response
Response: The Complete Guide to Profitable Direct Marketing
May 1, 1999, Touchstone
Paperback in English
Libraries near you: WorldCat
Cover of: Response!
Response!: the complete guide to profitable direct marketing
1996, Free Press
in English
Libraries near you: WorldCat

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Book Details

Edition Notes

Includes index.

Published in
New York

Classifications

Dewey Decimal Class
658.8/4
Library of Congress
HF5415.126 .G45 1996

The Physical Object

Pagination
xxv, 351 p. :
Number of pages
351

ID Numbers

Open Library
OL977320M
Internet Archive
responsecomplete00gell
ISBN 10
0684827417
LCCN
96014500
OCLC/WorldCat
34474245
Library Thing
5299828
Goodreads
3825578

Source records

Internet Archive item record
Library of Congress MARC record
amazon.com record
Promise Item
marc_columbia MARC record

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July 13, 2024 Edited by MARC Bot import existing book
December 4, 2022 Edited by ImportBot import existing book
October 28, 2022 Edited by ImportBot import existing book
November 23, 2020 Edited by MARC Bot import existing book
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record