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To some people "rhetoric" suggests empty verbiage; to others, a clever way of telling lies; or even a baffling sturggle with Graeco-Roman names for complicated verbal devices. This book seeks to dispel the unfavourable notions associated with the term "rhetoric", and to replace them with a view of rhetoric as a form of wit, a psychological instrument, an aesthetic pleasure, a framework for argument, and above all as a technique informing not only the complex patterns of literary art but also the conduct of everyday transactions.
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Previews available in: English
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1
Rhetoric: The Wit of Persuasion (The Language Library)
September 1992, Blackwell Pub
Paperback
in English
0631186255 9780631186250
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2
Rhetoric: The Wit of Persuasion (Language Library)
November 1989, Blackwell Publishers
in English
0631167544 9780631167549
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