When Shepherd Mead retired from the vice-presidency of a large Madison Avenue advertising agency at the age of forty-one he was a 'haggard, shaking old man in a Gray Flannel Suit.' That was back in the mid-1950s. Today he is 'at least a month younger' than he was when he made the drastic decision that there were better ways and places to live. HOW TO STAY MEDIUM-YOUNG PRACTICALLY FOREVER WITHOUT REALLY TRYING is a distillation of the expertise and wisdom he has acquired since he embarked on his new life. Aside from its attractions as sheer entertainment, it is laced with a variety of off-beat advice on such matters as: How to Burn the Candle at Both Ends and Stay Nice and Warm in the Middle; How to Beat the Male Change of Life; How to Avoid Exercise; How to Travel Like a Lord; How to Handle the New Woman; How to Take the Subtle Differences Between English, French, German and Italian Girls in Your Stride; How to Cope with European Culture (in which he shares with the reader his ingenious Museum Cart Plan); How to Be a Medium-Young Creative Artist--the best way of all to stay medium-young practically forever.

Shepherd Mead, that perennially medium-young past-master of the art of succeeding at practically anything, has done it again.