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Starting out as a support function for sales in the 1990s, marketing has evolved over the past four decades into the driving force behind business strategic planning for the 1990s. The past decade has brought a proliferation of rediscovered management concepts, including the quality movement, corporate culture, customer-orientation, strategic alliances, and network organizations.
Now, in the hypercompetitive global economy of the '90s, when the number one priority is to develop customer-focused, market-driven organizations, the crucial next step is to fuse the best of the old and new ideas into one cohesive model for doing business.
In Market-Driven Management, Professor Frederick E. Webster of the Amos Tuck School of Business, takes that next big step. Combining cutting-edge research with the latest advances in a wide range of industries around the world, he offers managers a bold new approach to integrating the marketing concept with all phases of corporate strategy, structure, and culture - from R&D and manufacturing, to finance, human resources, and sales.
And, most importantly, he shows you exactly how to make it work in your company today!.
In addition to being a respected business scholar and educator, Frederick Webster is also an extremely successful international business consultant. All of the ideas in this book are based on his decades of research at leading companies worldwide, and they have been tested with thousands of managers in his world-famous seminars and through his consulting practice.
Over the course of nine chapters, using dozens of case studies and real-world examples, Professor Webster offers his incisive analysis of what works, what doesn't, and why, and he provides workable solutions that can easily be adapted to virtually any organization.
Like all of the books in The Portable MBA Series, Market-Driven Management is dedicated to bringing sharp business people the brightest and best ideas now being taught in top business schools. While this book requires no prior education in marketing, it maintains the level of academic excellence you'd expect to find in an MBA-level course.
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Previews available in: English
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Edition | Availability |
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1
Market-Driven Management: Using the New Marketing Concept to Create a Customer-Oriented Company (Portable MBA (Audio))
February 1997, Audio Literature
Audio cassette
in English
0787112097 9780787112097
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2
Market-driven management: using the new marketing concept to create a customer-oriented company
1994, Wiley
in English
0471595764 9780471595762
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- Created April 30, 2008
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February 3, 2013 | Edited by VacuumBot | Updated format 'Audio Cassette' to 'Audio cassette'; Removed author from Edition (author found in Work) |
June 8, 2011 | Edited by OCLC Bot | Added OCLC numbers. |
April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |
April 30, 2008 | Created by an anonymous user | Imported from amazon.com record |