With The Apprentice, Donald Trump has gone beyond celebrity to become a true legend. He's the one billionaire everyone recognizes, the only one whose name is its own global brand. But, for all the ink that's been spilled about him, nobody's ever fully captured the man—until now.
Donald Trump agreed to give Robert Slater unprecedented access to his world: over 100 hours of private conversations and meetings. Wherever Trump went, Slater was there: as a "fly on the wall" at deal-making sessions, on Trump's Gulfstream...everywhere. Slater interviewed 150 of Trump's former and present employees and colleagues, even his toughest competitors.
Now, he reveals the man in full: the businessman and dealmaker, strategist and survivor, celebrity and personality. You'll learn how Trump transformed himself from an unknown local real-estate developer to a global magnate. You'll see how he really does business, discovering lessons that go far beyond anything he's revealed before. You'll witness his brilliant media management...and watch him leverage his celebrity to save his casino business, not once but twice. Most remarkable of all, you'll discover how Trump really feels about his celebrity, his empire, his outsized American life.
Why there's no such thing as over-exposure
From celebrity to legend: larger than life—and lovin' it
Not just a billionaire: a global brand
How to build a multi-billion-dollar global business on your own name
One tough hombre: coming back, again and again
From $9.2 billion in debts to the Forbes wealthiest American list
A "fly on the wall": watch Trump operate, for real Trump at work: real Trump dealmaking, decision-making, and leadership
The real Donald Trump: the most revealing Trump profile ever written!
Based on an unprecedented 100 hours of private, personal access to Trump...plus over 150 interviews with associates and rivals!
The first book to capture all of Trump: executive, dealmaker, strategist, survivor, celebrity, student of the media...and the man behind the legend
Beyond the art of the deal: Trump-powered business lessons you won't find in his own books
Who is Donald Trump?
You think you know. You don't. Even if you've watched The Apprentice.
Even if you've read his best-selling books.
Want to know what really makes him tick? How he really operates?
When Donald Trump heard about the book, he threatened to sue. Then, he changed his mind...and gave Robert Slater more access than any other journalist or author—ever. Slater sat beside Trump at buy-out sessions and building inspections, on his helicopter and jet plane, at QVC and at Apprentice rehearsals. Slater watched Trump in public—and in his most unguarded moments. And Slater talked to everyone...from legendary rival Steve Wynn to publicity-shy Trump family members.
The result: the most intimate and powerful Trump profile ever written.
This, finally, is the real Trump: totally uncensored, and utterly riveting.