Public Relations and Communication Management in Europe
A Nation-By-Nation Introduction to Public Relations Theory and Practice
by Betteke van Ruler and Dejan Vercic
"The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions are written from an ""inside view"" and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches."
Check nearby libraries
Buy this book
Subjects
| Edition | Availability |
|---|---|
1
Public Relations and Communication Management in Europe: A Nation-By-Nation Introduction to Public Relations Theory and Practice
2008, De Gruyter, Inc.
in English
3110197197 9783110197198
|
zzzz
|
2
Public Relations and Communication Management in Europe: A Nation-By-Nation Introduction to Public Relations Theory and Practice
June 2004, Mouton de Gruyter
Hardcover
in English
3110176114 9783110176117
|
aaaa
|
Book Details
Classifications
The Physical Object
Edition Identifiers
Work Identifiers
Source records
Community Reviews (0)
Lists
Wikipedia citation
×CloseCopy and paste this code into your Wikipedia page. Need help?