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There never has been a time when changes in taste, social outlook and lifestyle have been faster and more fundamental. Coolsearch shows that the revolution that is going on inside the workplace and that which is taking place in the marketplace are two sides of the same coin. Traditional divisions between work and play and between home and the office are being eroded. Twenties-somethings are using their mastery of new technology to transform product development, marketing and merchandising as consumers and ideas generation and decision making as workers. But how can older companies with deeper vested interests and complex hierachies keep in touch with the needs generated by the new generation? Syrett and Lammiman show how street-wise market research, better use of technology, shorter decision making hierarchies, corporate venturing and bottom up leadership has helped a variety of seeming dinosaurs get abreast of the trends. Stories and case studies of companies such as IKEA, GMT, 3M, and L'Oreal and their championing the latest trends and thinking are throughout the book. Coolsearch draws on original research by the authors on how new ideas are inspired and shaped in organisations as well as on interviews with leading thinkers in innovation including London Business School's Costas Markides, Strategos's Gary Hamel and Insead's W Chan Kim and Renee Mauborgne.
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Previews available in: English
Subjects
Business, Consumers' preferences, Management, Market surveys, Nonfiction, Organizational change, Strategic planning, Business strategy, Organizational theory & behaviour, Business/Economics, Business & Economics, Business / Economics / Finance, Business & Economics / Management, Management - GeneralShowing 4 featured editions. View all 4 editions?
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CoolSearch: Keeping Your Organization in Touch and on the Edge...
2007, Wiley & Sons, Incorporated, John
in English
0470327928 9780470327920
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3
CoolSearch: Keeping Your Organization In Touch and On the Edge...
April 30, 2004, Capstone
Paperback
in English
1841124303 9781841124308
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4
Cool search: keeping your organization in touch and on the edge
2003, Capstone
in English
1841124303 9781841124308
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zzzz
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WorldCat
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- Created April 30, 2008
- 5 revisions
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July 31, 2019 | Edited by MARC Bot | associate edition with work OL5870079W |
April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |
April 14, 2010 | Edited by Open Library Bot | Linked existing covers to the edition. |
April 30, 2008 | Created by an anonymous user | Imported from amazon.com record |