An edition of Marketing As Strategy (2004)

Marketing As Strategy

Understanding the CEO's Agenda for Driving Growth and Innovation

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Cover of: Marketing As Strategy by Nirmalya Kumar
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Last edited by MARC Bot
April 5, 2014 | History
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An edition of Marketing As Strategy (2004)

Marketing As Strategy

Understanding the CEO's Agenda for Driving Growth and Innovation

by

  • 0 Ratings
  • 2 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Harvard Business School Press
Language
English
Pages
304

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Previews available in: English

Subjects
Marketing, Strategische planning, Planification stratégique, Strategic planning, Corporations, growth, Technological innovations

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Edition Availability
Cover of: Marketing as Strategy
Marketing as Strategy
April 30, 2006, Penguin Books,India
Paperback
Libraries near you: WorldCat
Cover of: Marketing As Strategy
Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
May 2004, Harvard Business School Press
Hardcover in English
Libraries near you: WorldCat

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Book Details

First Sentence

"IN The Practise of Management, Peter Drucker wrote, "The business enterprise has two and only two basic functions: marketing and innovation."

The Physical Object

Format
Hardcover
Number of pages
304
Dimensions
9.3 x 6.1 x 1.2 inches
Weight
1.3 pounds

ID Numbers

Open Library
OL8854539M
Internet Archive
marketingasstrat00nirm
ISBN 10
1591392101
ISBN 13
9781591392101
Library Thing
990678
Goodreads
950224

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History

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March 8, 2023 Edited by MARC Bot import existing book
January 26, 2022 Edited by ImportBot import existing book
December 8, 2020 Edited by MARC Bot import existing book
August 19, 2020 Edited by ImportBot import existing book
April 30, 2008 Created by an anonymous user Imported from amazon.com record.