Cover of: Marketing As Strategy | Nirmalya Kumar

Marketing As Strategy

Understanding the CEO's Agenda for Driving Growth and Innovation

Published by Harvard Business School Press .
Written in English.

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First Sentence

IN The Practise of Management, Peter Drucker wrote, "The business enterprise has two and only two basic functions: marketing and innovation.

The Physical Object

Format
Hardcover
Number of pages
304
Dimensions
9.3 x 6.1 x 1.2 inches
Weight
1.3 pounds

ID Numbers

Open Library
OL8854539M
Internet Archive
marketingasstrat00nirm
ISBN 10
1591392101
ISBN 13
9781591392101
Library Thing
990678
Goodreads
950224
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History

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April 5, 2014 Edited by ImportBot Added IA ID.
August 10, 2010 Edited by IdentifierBot added LibraryThing ID
April 24, 2010 Edited by Open Library Bot Fixed duplicate goodreads IDs.
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
April 30, 2008 Created by an anonymous user Inital record created, from an amazon.com record.