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Previews available in: English
Edition | Availability |
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1
How Customers Think: Essential Insights into the Mind of the Market
February 21, 2003, Harvard Business School Press
Hardcover
in English
1578518261 9781578518265
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Book Details
First Sentence
""AFTER YEARS OF RESEARCH and development, a consumer-goods company launches a new soft drink-only to see it dry up in the marketplace.""
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- Created April 30, 2008
- 12 revisions
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December 20, 2023 | Edited by ImportBot | import existing book |
March 7, 2023 | Edited by MARC Bot | import existing book |
January 7, 2023 | Edited by MARC Bot | import existing book |
January 26, 2022 | Edited by ImportBot | import existing book |
April 30, 2008 | Created by an anonymous user | Imported from amazon.com record |