An edition of Harvard Business Review on Customer Relationship Management (2002)

Harvard Business Review on Customer Relationship Management

1st edition

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Cover of: Harvard Business Review on Customer Relationship Management by C. K. Prahalad, Patrica B. Ramaswamy, Jon R. Katzenbach, Chris Lederer, Sam Hill
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Last edited by MARC Bot
July 1, 2019 | History
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An edition of Harvard Business Review on Customer Relationship Management (2002)

Harvard Business Review on Customer Relationship Management

1st edition

by

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service. - Back cover.

Publish Date
Publisher
Harvard Business School Press
Language
English
Pages
224

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Previews available in: English

Subjects
Customer services, Management & management techniques, Public relations, Customer Service, Customer relations, Business / Economics / Finance, Business & Economics, Business/Economics, Management, Entrepreneurship, Marketing

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Edition Availability
Cover of: Harvard Business Review on Customer Relationship Management
Harvard Business Review on Customer Relationship Management
January 15, 2002, Harvard Business School Press
Paperback in English - 1st edition
Libraries near you: WorldCat

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Book Details

First Sentence

"MAJOR BUSINESS TRENDS such as deregulation, globalization, technological convergence, and the rapid evolution of the Internet have transformed the roles that companies play in their dealings with other companies."

Edition Notes

Series
Harvard Business Review Paperback

The Physical Object

Format
Paperback
Number of pages
224
Dimensions
8 x 5.3 x 0.7 inches
Weight
8.8 ounces

ID Numbers

Open Library
OL8754202M
Internet Archive
harvardbusinessr00ckpr
ISBN 10
1578516994
ISBN 13
9781578516995
Library Thing
696774
Goodreads
203567

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
July 1, 2019 Edited by MARC Bot replacing ocaid with lendable copy
August 26, 2018 Edited by ImportBot import new book
April 6, 2014 Edited by ImportBot Added IA ID.
August 10, 2010 Edited by IdentifierBot added LibraryThing ID
April 30, 2008 Created by an anonymous user Imported from amazon.com record.