An edition of Producing Fashion: Commerce, Culture, and Consumers (Hagley Perspectives on Business and Culture)
(2007)
Producing fashion
commerce, culture, and consumers
by Regina Lee Blaszczyk
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Looks to the past, revealing the rationale behind style choices, while explaining how the interplay of custom, invented traditions, and sales imperatives continue to drive innovation in the fashion industries.
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| Edition | Availability |
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1
Producing Fashion: Commerce, Culture, and Consumers
2011, University of Pennsylvania Press
in English
0812206053 9780812206050
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2
Producing Fashion: Commerce, Culture, and Consumers
2011, University of Pennsylvania Press
in English
1283896265 9781283896269
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3
Producing fashion: commerce, culture, and consumers
2008, University of Pennsylvania Press
in English
0812240375 9780812240375
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4
Producing Fashion: Commerce, Culture, and Consumers (Hagley Perspectives on Business and Culture)
November 2007, University of Pennsylvania Press
Hardcover
in English
0812240375 9780812240375
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zzzz
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Book Details
Table of Contents
Chapter 1. Rethinking fashion / Regina Lee Blaszczyk
PART I. Organizing the fashion trades
Chapter 2. Spreading the word : the development of the Russian fashion press / Christine Ruane
Chapter 3. Accessorizing, Italian style : creating a market for Milan's fashion merchandise / Elisabetta Merlo and Francesca Polese
Chapter 4. In the shadow of Paris? French haute couture and Belgian fashion between the wars / Veronique Pouillard
Chapter 5. Licensing practices at Maison Christian Dior / Tomoko Okawa
PART II. Inventing fashions, promoting styles
Chapter 6. The wiener werkstatte and the reform impulse / Heather Hess
Chapter 7. American fashions for American women : The rise and fall of fashion nationalism / Marlis Schweitzer
Chapter 8. Coiffing vanity : advertising celluloid toilet sets in 1920s America / Ariel Beaujot
PART III. Shaping bodies, building brands
Chapter 9. California casual : lifestyle marketing and men's leisurewear, 1930-1960 / William Scott
Chapter 10. Marlboro men : outside masculinities and commercial modeling in postwar America / Elspeth Brown
Chapter 11. The body and the brand : how Lycra shaped America / Kaori O'Connor
PART IV. Customer reactions, consumer adaptations
Chapter 12. French hairstyles and the elusive consumer / Steve Zdatny
Chapter 13. Ripping up the uniform approach: Hungarian women piece together a new communist fashion / Katalin Medvedev
Chapter 14. Why the old-fashioned is in fashion in American houses / Susan Matt
Edition Notes
Includes bibliographical references (p. [293]-348) and index
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