An edition of Brand Asset Management
(2000)
Brand Asset Management
by Scott M. Davis
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| Edition | Availability |
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1
Brand Asset Management: Driving Profitable Growth Through Your Brands
2007, Wiley & Sons, Incorporated, John
in English
0470333855 9780470333853
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2
Brand Asset Management: Driving Profitable Growth Through Your Brands (The Jossey-Bass Business & Management Series)
September 26, 2002, Jossey-Bass
Paperback
in English
- 2 Sub edition
0787963941 9780787963941
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3
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Book Details
First Sentence
"When Lou Gerstner first started at IBM back in the early 1990s (when IBM was in fairly serious trouble), he told Wall Street analysts, "The last thing we need right now is another vision.""
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- Created April 29, 2008
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| July 27, 2012 | Edited by ImportBot | import new book |
| April 30, 2012 | Edited by ImportBot | import new book |
| August 9, 2010 | Edited by IdentifierBot | added LibraryThing ID |
| April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
| April 29, 2008 | Created by an anonymous user | Imported from amazon.com record |