An edition of Measuring the effectiveness of image and linkage advertising
(1996)
Measuring the effectiveness of image and linkage advertising
the nitty-gritty of maxi-marketing
by Arch G. Woodside
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Previews available in: English
Subjects
Brand choice, Corporate image, Brand name products, Advertising, Effectiviteit, Merken, ReclameShowing 1 featured edition. View all 1 editions?
| Edition | Availability |
|---|---|
1
Measuring the effectiveness of image and linkage advertising: the nitty-gritty of maxi-marketing
1996, Quorum Books
in English
0899309844 9780899309842
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Edition Notes
Includes bibliographical references (p. [245]-247) and index.
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History
- Created April 1, 2008
- 8 revisions
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| September 17, 2021 | Edited by ImportBot | import existing book |
| November 20, 2020 | Edited by MARC Bot | import existing book |
| February 11, 2018 | Edited by ImportBot | import new book |
| July 30, 2010 | Edited by IdentifierBot | added LibraryThing ID |
| April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |