An edition of Effective e-mail marketing
(2002)
Effective E-Mail Marketing
The Complete Guide to Creating Successful Campaigns
1st edition
by Herschell Gordon Lewis
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Publish Date
May 2002
Publisher
AMACOM/American Management Association,
AMACOM
Language
English
Pages
288
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Previews available in: English
Subjects
Electronic mail systems, Internet marketing| Edition | Availability |
|---|---|
1
Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns
May 2002, AMACOM/American Management Association, AMACOM
Paperback
in English
- 1st edition
0814471471 9780814471470
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Book Details
First Sentence
"Let's start with a quick question: "How many different media do you need to personalize, adapt to individual groups, test price, determine whether straight text generates more response than a produced message, test message lenght, be able to read results within one or two days, test incentives, differentiate messages to business from messages to consumers, and provide hundreds of demographic splits?""
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- Created April 29, 2008
- 12 revisions
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| October 7, 2024 | Edited by MARC Bot | import existing book |
| November 15, 2023 | Edited by MARC Bot | import existing book |
| March 8, 2023 | Edited by MARC Bot | import existing book |
| January 14, 2023 | Edited by ImportBot | import existing book |
| April 29, 2008 | Created by an anonymous user | Imported from amazon.com record |