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Why would parties continue to care about membership enrollment in an age of television campaigning and direct-mail fundraising? To answer this question, Parties and their Members traces organizing strategies employed by British and German membership parties during the past half century.
Using careful analysis of historical records and interviews with party officials, the author shows that party organizers have reacted to technological and social developments by modifying their ideas about how members can help parties achieve their goals.
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Previews available in: English
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1
Parties and their members: organizing for victory in Britain and Germany
1996, Oxford University Press
in English
0198279183 9780198279181
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2
Parties and Their Members: Organizing for Victory in Britain and Germany
1996, Oxford University Press
in English
0191520942 9780191520945
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3
Parties and Their Members: Organizing for Victory in Britain and Germany
1996, Oxford University Press
in English
1281981257 9781281981257
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Book Details
Edition Notes
Includes bibliographical references (p. [245]-269) and index.
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- Created April 1, 2008
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