An edition of Reclame en ons brein (2005)

The Advertised Mind

Ground-Breaking Insights Into How Our Brains Respond to Advertising

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Cover of: The Advertised Mind by Erik Du Plessis
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Last edited by MARC Bot
March 8, 2023 | History
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An edition of Reclame en ons brein (2005)

The Advertised Mind

Ground-Breaking Insights Into How Our Brains Respond to Advertising

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Kogan Page, Millward Brown/Kogan Page
Language
English
Pages
232

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Previews available in: English

Subjects
Psychological aspects, Advertising, Human information processing, Research, Advertising, psychological aspects, Consumers, Motivation research (marketing), Advertising, research, Publicité, Aspect psychologique, Recherche, Information, Traitement de l', chez l'homme, BUSINESS & ECONOMICS, Advertising & Promotion, Reclame-industrie, Effectiviteit, Hirnforschung, Werbung

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Edition Availability
Cover of: The advertised mind
The advertised mind: ground-breaking insights into how our brains respond to advertising
2008, Kogan Page
in English
Libraries near you: WorldCat
Cover of: The Advertised Mind
The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond to Advertising
May 1, 2005, Kogan Page, Millward Brown/Kogan Page
Hardcover in English
  • Not in Library
Libraries near you: WorldCat

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Book Details

First Sentence

"Many advertising books avoid asking a very basic question: 'Does advertising work?'"

Classifications

Library of Congress
HF5822.D8 2005, HF5822 .D78813 2005, HF5822 .D8 2005, HF5822 .D8 2005eb

The Physical Object

Format
Hardcover
Number of pages
232
Dimensions
9.2 x 6.1 x 1 inches
Weight
1.5 pounds

ID Numbers

Open Library
OL7967549M
Internet Archive
advertisedmindgr00ples
ISBN 10
0749443669
ISBN 13
9780749443665
LCCN
2005001178
OCLC/WorldCat
60773101, 57429862
Library Thing
642867
Goodreads
1410856

Source records

amazon.com record
Library of Congress MARC record
Library of Congress MARC record
Ithaca College Library MARC record
Internet Archive item record
Internet Archive item record
Internet Archive item record
Internet Archive item record
Internet Archive item record
Better World Books record
Library of Congress MARC record
marc_columbia MARC record
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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
March 8, 2023 Edited by MARC Bot import existing book
December 31, 2022 Edited by MARC Bot import existing book
December 15, 2022 Edited by MARC Bot import existing book
August 12, 2021 Edited by MARC Bot import existing book
April 29, 2008 Created by an anonymous user Imported from amazon.com record