An edition of Brand Equity & Advertising (1993)

Brand Equity & Advertising

Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)

1 edition

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Brand Equity & Advertising
Alexander L. Biel
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Notes
  • ★★★★ 4.0 (1 rating) ·
  • 6 Want to read
  • 1 Currently reading
  • 2 Have read
Notes

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Last edited by MARC Bot
July 14, 2020 | History
Edit
An edition of Brand Equity & Advertising (1993)

Brand Equity & Advertising

Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)

1 edition

by

  • ★★★★ 4.0 (1 rating) ·
  • 6 Want to read
  • 1 Currently reading
  • 2 Have read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Lawrence Erlbaum
Language
English
Pages
380

Check nearby libraries

Buy this book

Previews available in: English

Subjects

Brand name products, Merken, Branding (Marketing), Reclame, Congrès, Évaluation, Marques de commerce, Congresses, Advertising, Publicité, Valuation, Stratégie de marque, Produits de marque, BUSINESS & ECONOMICS, Advertising & Promotion

Showing 8 featured editions. View all 8 editions?

Edition Availability
Cover of: Brand Equity and Advertising
Brand Equity and Advertising: Advertising's Role in Building Strong Brands
2016, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Brand Equity and Advertising
Brand Equity and Advertising: Advertising's Role in Building Strong Brands
2013, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Brand Equity and Advertising
Brand Equity and Advertising: Advertising's Role in Building Strong Brands
2013, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Brand Equity and Advertising
Brand Equity and Advertising: Advertising's Role in Building Strong Brands
2013, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Brand Equity and Advertising
Brand Equity and Advertising: Advertising's Role in Building Strong Brands
2013, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Brand Equity & Advertising
Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)
March 1993, Lawrence Erlbaum
Loose leaf in English - 1 edition
  • Not in Library
Libraries near you: WorldCat
Cover of: Brand Equity & Advertising
Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)
April 1, 1993, Lawrence Erlbaum
Paperback in English - 1 edition
Libraries near you: WorldCat
Cover of: Brand equity & advertising
Brand equity & advertising: advertising's role in building strong brands
1993, Lawrence Erlbaum Associates
in English
Libraries near you: WorldCat

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Book Details

The Physical Object

Format
Loose leaf
Number of pages
380
Dimensions
9.5 x 6.5 x 1.2 inches
Weight
1.8 pounds

ID Numbers

Open Library
OL7936547M
ISBN 10
0805812830
ISBN 13
9780805812831
Library Thing
4632481
Goodreads
178276

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
July 14, 2020 Edited by MARC Bot associate orphaned edition with work based on ISBN 9780805812831
September 8, 2012 Edited by VacuumBot Updated format 'Loose Leaf' to 'Loose leaf'
August 6, 2010 Edited by IdentifierBot added LibraryThing ID
April 24, 2010 Edited by Open Library Bot Fixed duplicate goodreads IDs.
April 29, 2008 Created by an anonymous user Imported from amazon.com record