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"From his vantage point as a former professor and researcher as well as a chief technology officer and director of advanced manufacturing technology, Francis presents the nine key business functions of new product development (NPD): manufacturing strategy, IT systems, issues of leadership and culture, customer satisfaction, quality, operations and measurement, intellectual property, the management of research and development, and technology.
He devotes a chapter to each function, explaining how managers can implement and manage each of these nine NPD functions. Francis enriches his arguments with real-world examples of triumphs and failures in a variety of industries, from consumer products such as furniture to business products such as networking software. He offers hands-on suggestions and strategies for every stage in the product development process, including "Ideas for Action" sections containing questions that can eliminate a product at any stage.
Special sections of the book elaborate on the steps to take during key NPD processes." "Written for those trained in technology as well as business-oriented industrial mangers, Product Creation is for CEOs, engineers, designers, marketing managers, IT officers, as well as anyone concerned with product development from conception to market."--BOOK JACKET.
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Previews available in: English
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1
Product Creation: The Heart of the Enterprise from Engineering to Ec
2010, Simon & Schuster, Limited
in English
1439136564 9781439136560
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2
Product Creation: The Heart Of The Enterprise From Engineering To Ecommerce
September 7, 2007, Free Press
Paperback
in English
1416576398 9781416576396
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3
Product Creation: The Heart of the Enterprise from Engineering to E-Commerce
January 15, 2000, Free Press
Hardcover
in English
- 1st edition
0684862301 9780684862309
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Book Details
First Sentence
"If you want a peek at the future of how products will be developed and distributed, look no further than the Foot Locker, Athlete's Foot, or other athletic equipment retail outlets in your local mall."
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- Created April 29, 2008
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