An edition of 21st Century Jet (1995)

Twenty-First-Century Jet

The Making and Marketing of the Boeing 777

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Last edited by MARC Bot
August 3, 2024 | History
An edition of 21st Century Jet (1995)

Twenty-First-Century Jet

The Making and Marketing of the Boeing 777

  • 0 Ratings
  • 5 Want to read
  • 0 Currently reading
  • 1 Have read

"On May 15, 1995, one of the most important business stories of the decade entered its final act. For that is the date on which United Airlines took delivery of the first of a new generation of passenger aircraft... the Boeing 777." "The drama whose last act this is began more than five years earlier, when the Boeing Corporation - consistently one of the world's most successful and most admired companies - decided upon a multibillion-dollar gamble: to produce a two-engine jumbo jet that could successfully compete not only with aircraft from Airbus Industrie and McDonnell Douglas, but with its own twenty-five-year-old 747. Happily for historians of the future, and for readers in the present, they decided that each and every episode of this massive effort, including the 777's revolutionary manner of design, management, and financing, would occur under the watchful eye of Karl Sabbagh, the author of Skyscraper: The Making of a Building." "Boeing's accessibility and the author's talents make 21st-Century Jet an extraordinary business story. Or, rather, two: First is the large-scale story of an immense corporation betting its future on its ability to deliver an entirely new plane on schedule and on budget... and not just any new plane, but one designed entirely on computer and built to be "fly-by-wire" - with wings, flaps, and ailerons operated by electronic impulses, rather than by hydraulics. 21st-Century Jet is a penetrating explication of the engineering of some of the largest movable structures in the world, a book that reveals the engineering process at work - professionals sweating for weeks to remove ounces of weight from a door handle, for example - while making you feel the engineers' pride and excitement when they succeed." "But the second story is even more important: This is a book about team building... about the 777's "Working Together" management strategy and its revolutionary design-build teams, or DBTs. As a virtual management primer in coordinating the work of thousands of professionals (and in defusing their inevitable turf battles), this record of the massive effort of the DBTs - and the 777 required more than 200, each including a senior design engineer, a manufacturing supervisor, a financial manager, and (frequently and interestingly) a representative of a customer company, such as United Airlines or British Airways - makes 21st-Century Jet the business book of the year."--BOOK JACKET.

Publish Date
Publisher
Scribner
Language
English
Pages
368

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Previews available in: English

Edition Availability
Cover of: 21st century jet
Cover of: Twenty-First-Century Jet
Twenty-First-Century Jet: The Making and Marketing of the Boeing 777
January 3, 1996, Scribner
Hardcover in English
Cover of: 21st century jet
21st century jet: the making of the Boeing 777
1996, Pan Books
in English
Cover of: 21st Century Jet
21st Century Jet
October 13, 1995, Macmillan, Pan Macmillan
Hardcover in English - TV Tie in Ed edition
Cover of: 21st Century Jet
21st Century Jet: the making of the Boeing 777
1995, Macmillan
in English

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Book Details


Classifications

Library of Congress
TL686.B65 S23 1996, TL686.B65S23 1996

The Physical Object

Format
Hardcover
Number of pages
368
Dimensions
9.6 x 6.4 x 1.2 inches

ID Numbers

Open Library
OL7721015M
ISBN 10
0684807211
ISBN 13
9780684807218
LCCN
95043142
OCLC/WorldCat
33667688
Library Thing
568181
Goodreads
1544903

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
August 3, 2024 Edited by MARC Bot import existing book
March 17, 2024 Edited by ImportBot import existing book
April 3, 2023 Edited by bitnapper Merge works (MRID: 55207)
November 15, 2022 Edited by ImportBot import existing book
April 29, 2008 Created by an anonymous user Imported from amazon.com record