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"For design firms that want to take control of their marketing plans and increase business, Architect's Essentials of Marketing is the single-source guide with all the answers. Through step-by-step instructions, it illuminates all aspects of creating a winning marketing strategy and covers how to leverage a variety of marketing tools and resources. Real-world guidance from a marketing professional addresses how to manage the business development cycle to acquire clients and build your business." "Packed with field-tested tips and techniques that can be implemented right away, Architect's Essentials of Marketing is a go-to guide for architects, landscape architects, urban designers, and interior designers."--BOOK JACKET.
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Architect's Essentials of Marketing (The Architect's Essentials of Professional Practice)
September 17, 2004, Wiley
in English
0471463647 9780471463641
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- Created April 29, 2008
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August 11, 2024 | Edited by MARC Bot | import existing book |
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April 29, 2008 | Created by an anonymous user | Imported from amazon.com record |