"For design firms that want to take control of their marketing plans and increase business, Architect's Essentials of Marketing is the single-source guide with all the answers. Through step-by-step instructions, it illuminates all aspects of creating a winning marketing strategy and covers how to leverage a variety of marketing tools and resources. Real-world guidance from a marketing professional addresses how to manage the business development cycle to acquire clients and build your business." "Packed with field-tested tips and techniques that can be implemented right away, Architect's Essentials of Marketing is a go-to guide for architects, landscape architects, urban designers, and interior designers."--BOOK JACKET.