In this book, I look at the supermarket as a laboratory for shaping a stellar brand, and I show you how to think and act like the real consumers who make split-second decisions between your brand and that of the competition.
An edition of Being the Shopper
(2002)
Being the Shopper
Understanding the Buyer's Choice
by Phil Lempert
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Take a Tour Through the Mind of a Shopper "What's my test of a book I've been asked to review? Pure selfishness. How intense are the underlinings? How many quotes can I add to my presentations? How often are the things I believe 'for sure' effectively challenged? Phil Lempert's Being the Shopper is off the charts on all three counts. And not-so-incidentally, though Phil is a 'supermarket guru,' this book will inform anyone who markets anything." -- Tom Peters, coauthor, In Search of Excellence "Being the Shopper is gourmet reading . . . a delicious and healthy resource for the smart shopper and forward-thinking marketer. Set your taste buds for Lempert's cutting-edge insights and pragmatic advice on the one experience we all share!" -- Chip Bell, author, Customer Love and Customers as Partners "Phil Lempert convinces me I'm something called a consumer. It seems I'm obtuse, savvy, sensual, a...
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Previews available in: English
| Edition | Availability |
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1
Being the Shopper: Understanding the Buyer's Choice
2008, Wiley & Sons, Incorporated, John
in English
0470341033 9780470341032
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Being the Shopper: Understanding the Buyer's Choice
May 15, 2002, Wiley, J. Wiley & Sons
in English
0471151351 9780471151357
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Being the Shopper
2002, John Wiley & Sons, Ltd.
Electronic resource
in English
0471263737 9780471263739
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Book Details
First Sentence
"In this book, I look at the supermarket as a laboratory for shaping a stellar brand, and I show you how to think and act like the real consumers who make split-second decisions between your brand and that of the competition."
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- Created April 29, 2008
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| October 7, 2024 | Edited by MARC Bot | import existing book |
| November 15, 2023 | Edited by MARC Bot | import existing book |
| March 7, 2023 | Edited by MARC Bot | import existing book |
| January 15, 2023 | Edited by ImportBot | import existing book |
| April 29, 2008 | Created by an anonymous user | Imported from amazon.com record |