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In today's world of colossal consolidation and mega-mergers, business success relies more than ever upon ingenious branding methods, top-notch publicity schemes, and cutting-edge marketing plans to insure that one's organization stands out above all others. And the icons profiled in this invaluable book of business lessons are the undisputed masters of "stand-out"" marketing. Author Marcia Layton Turner showcases the classic marketing master-plans of our time and lays out a refreshingly practical methodology that can be used by executives and entrepreneurs in any industry who are looking to duplicate the success of such legends as Geoffrey Moore, Phil Knight, and Martha Stewart.
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Previews available in: English
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Edition | Availability |
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1
How to Think Like the World's Greatest Marketing Minds
2001, McGraw-Hill
eBook
in English
0071378529 9780071378529
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2
How to Think Like the World's Greatest Marketing Minds
October 19, 2000, McGraw-Hill Companies, McGraw-Hill
in English
0071360700 9780071360708
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aaaa
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3
How to Think Like the World's Greatest Marketing Minds
October 19, 2000, McGraw-Hill Companies
Hardcover
in English
- 1st edition
0071360700 9780071360708
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- Created April 29, 2008
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March 7, 2023 | Edited by MARC Bot | import existing book |
August 3, 2020 | Edited by MARC Bot | add LCCN |
July 29, 2020 | Edited by MARC Bot | import existing book |
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April 29, 2008 | Created by an anonymous user | Imported from amazon.com record |