Cover of: The psychology of advertising in theory and practice | Walter Dill Scott

The psychology of advertising in theory and practice

a simple exposition of the principles of psychology in their relation to successful advertising

Published by Small, Maynard & company in Boston .

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ix, 437 p.

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October 7, 2010 Edited by Alan Millar merge authors
April 14, 2010 Edited by Open Library Bot Linked existing covers to the edition.
December 14, 2009 Edited by WorkBot link works
May 15, 2009 Edited by EdwardBot merge authors
April 1, 2008 Created by an anonymous user Imported from Internet Archive item record.