Check nearby libraries
Buy this book
![Loading indicator](/images/ajax-loader-bar.gif)
The Business of Children's Entertainment covers the development of children both as media audience and as consumers of material culture. It looks at the evolution of their popular culture as defined by media events and also investigates the link between consumer goods and the media.
The book is divided into seven chapters that include case studies of several children's programs such as He-Man and the Masters of the Universe, Smurfs, and ThunderCats, in addition to short historical overviews of Nickelodeon and Disney. These case studies provide the reader with examples of the interconnected relationship between the toy industry and the media industry, and also illustrate how licensed characters have been developed in all areas of children's media. This commercialism is inexorably intertwined with strong economic forces that have shaped - and continue to shape - media and entertainment. By bringing the economic framework of children's entertainment to the foreground, Dr.
Pecora creates a novel approach to her examination of the commercialization of children's media.
Although the focus of the book is the children's entertainment industry, it serves to explain many concepts and issues common to all media. Professionals in the field of media studies, including mass communication scholars and media sociologists, will find this book useful and informative, as will children's media advocates. The text is also a valuable supplement for courses in media management and media economics.
Check nearby libraries
Buy this book
![Loading indicator](/images/ajax-loader-bar.gif)
Previews available in: English
Subjects
Children's paraphernalia, Child consumers, Motion pictures and children, Children's clothing industry, Television advertising and children, Toy industry, Advertising, Kinderen, Advertenties, Industrie, Jouets, Enfants consommateurs, Publicite televisee et enfants, Objets personnels, Publicite, Cinema et enfants, Enfants, Vetements d'enfant, Consumentengedrag, Austrians, united states, Marketing research, Television advertising, TV and movie tie-insShowing 2 featured editions. View all 2 editions?
Edition | Availability |
---|---|
1
The Business of Children's Entertainment
March 6, 2002, The Guilford Press
Paperback
in English
- New Ed edition
1572307749 9781572307742
|
zzzz
Libraries near you:
WorldCat
|
2 |
aaaa
Libraries near you:
WorldCat
|
Book Details
Edition Notes
Includes bibliographical references (p. 167-181) and index.
Classifications
The Physical Object
ID Numbers
Source records
Scriblio MARC recordIthaca College Library MARC record
Internet Archive item record
Better World Books record
Library of Congress MARC record
marc_nuls MARC record
marc_columbia MARC record
Excerpts
Community Reviews (0)
Feedback?History
- Created April 1, 2008
- 14 revisions
Wikipedia citation
×CloseCopy and paste this code into your Wikipedia page. Need help?
July 13, 2024 | Edited by MARC Bot | import existing book |
March 7, 2023 | Edited by MARC Bot | import existing book |
September 18, 2021 | Edited by ImportBot | import existing book |
November 26, 2020 | Edited by MARC Bot | import existing book |
April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |