The advertising agency business
the complete manual for management & operation
by Eugene J. Hameroff
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When the first edition of The Advertising Agency Business was published nearly two decades ago, it was hailed as the most comprehensive and valuable guide to successful agency management. This all-new, updated, third edition gives an overview of agency financial operations, including identifying key operating figures, determining income and profit, allocating gross income, and developing reliable, timely financial reports.
Organized for convenient reference, this authoritative guidebook offers highly readable explanations of the systems and strategies you need to grow and prosper in the agency business.
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Advertising agencies, ManagementPlaces
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| Edition | Availability |
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1
The advertising agency business: the complete manual for management & operation
1998, NTC Business Books
in English
- 3rd ed.
084423169X 9780844231693
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Edition Notes
Rev. ed. of: The advertising agency business / Herbert S. Gardner. 1988.
Includes index.
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- Created April 1, 2008
- 11 revisions
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| July 13, 2024 | Edited by MARC Bot | import existing book |
| November 26, 2020 | Edited by MARC Bot | import existing book |
| October 10, 2020 | Edited by ImportBot | import existing book |
| August 4, 2020 | Edited by ImportBot | import existing book |
| April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |