"This biography of Fisher, illustrated and written in an engaging style, captures the headiness of the period. Mark Foster traces Fisher's transformation of the South Florida landscape into a tourist's dream of golf, polo, deep sea fishing, and luxury hotels and his animation of that dream with bronzed lifeguards, bathing beauties flashing new swimsuit styles, and visiting dignitaries who generated a stream of tantalizing headlines.".

"Foster also treats Fisher's troubles with labor and with Miami businessmen, his attempted development of Montauk on Long Island, New York, and the collapse of the entire Fisher enterprise in the wake of the 1926 hurricane and the great stock market crash of 1929. Throughout, he sets Fisher's insights, triumphs, loves, and shortcomings into the context of the early twentieth century.".

"This biography of a great corporate builder reveals the emergence of a new American way of life. The man whose genius for promotion turned a swampy spit of land into a luxurious urban locale also framed aspirations of leisure and entertainment for generations of Americans."--BOOK JACKET.