An edition of Advertising secrets of the written word
(1998)
Advertising secrets of the written word
the ultimate resource on how to write powerful advertising copy from one of America's top copywriters and mail order entrepreneurs
by Joseph Sugarman
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Explains how to write advertising copy for a mail order advertisement. The opening section covers the principles of copywriting including the graphic elements of an ad, the first sentence, and creating the perfect buying environment. Section two explains copy elements such as typeface, paragraph headings, and anticipating buyer objections, and psychological triggers such as honesty, credibility, value, and the desire to belong.
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Advertising copyShowing 1 featured edition. View all 1 editions?
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Includes index.
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History
- Created April 1, 2008
- 15 revisions
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| February 28, 2024 | Edited by Drini | //covers.openlibrary.org/b/id/14590669-S.jpg |
| March 8, 2023 | Edited by MARC Bot | import existing book |
| October 31, 2022 | Edited by ImportBot | import existing book |
| November 29, 2020 | Edited by MARC Bot | import existing book |
| April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |