An edition of Managing your customers as investments: the strategic value of customers in the long run (2005)

Managing your customers as investments

the strategic value of customers in the long run

by

Cover of: Managing your customers as investments by Sunil Gupta, Sunil Gupta
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Last edited by MARC Bot
December 8, 2020 | History
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An edition of Managing your customers as investments: the strategic value of customers in the long run (2005)

Managing your customers as investments

the strategic value of customers in the long run

by

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Publish Date
Publisher
Pearson Education
Language
English
Pages
224

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Subjects

Consumers, Consumers' preferences, Customer relations, Management, Relationship marketing, Marketing
Edition Availability
Cover of: Managing your customers as investments
Managing your customers as investments: the strategic value of customers in the long run
2005, Pearson Education
in English

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Book Details

Edition Notes

Includes index.

Published in
Upper Saddle River, NJ

Classifications

Dewey Decimal Class
658.8/343
Library of Congress
HC79.C6 G86 2005, HF5415.55 .G87 2005, HC79.C6G86 2005

The Physical Object

Pagination
p. cm.
Number of pages
224

Edition Identifiers

Open Library
OL3310407M
ISBN 10
0131428950
LCCN
2004060062, 2004116044
OCLC/WorldCat
57703632, 56840539
LibraryThing
567678
Goodreads
278356

Work Identifiers

Work ID
OL4825197W

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December 8, 2020 Edited by MARC Bot import existing book
August 19, 2020 Edited by ImportBot import existing book
May 1, 2010 Edited by WorkBot merge works
April 28, 2010 Edited by Open Library Bot Linked existing covers to the work.
December 10, 2009 Created by WorkBot add works page