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Award-winning business journalist Virginia Eastman gains access to very exclusive Cartier parties and PR events and observes Cartier's strategy for retaining its dominant position as jeweler to royalty, celebrities, and the seriously wealthy. Shows how Cartier has defended its turf against Tiffany, Bulguri, and Louis Vuitton.
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Subjects
Advertising, Jewelry, Target marketing, Cartier (Firm)Edition | Availability |
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Edition Notes
Case studies from the multinational marketplace.
Disc is a recorded DVD and may not play on all DVD players or drives.
Originally produced for the BBC television series The money programme in 2004.
DVD-R.
The Physical Object
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- Created March 8, 2023
- 1 revision
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March 8, 2023 | Created by MARC Bot | Imported from marc_nuls MARC record |