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"Matt McNeil's online startup, Sign-Up.to. offers small and midsize business Web-based software to create, launch, and track permission-based e-mail and text message campaigns-- the the results so far have been fabulous. But the 23-year-old entrepreneur and his hard-charging team must build on their initial success very, very quickly if they are to outpace their competition. This program tracks the British company's progress over one month as lucrative deals are done, a new version of Sign-Up.to software is rolled out, and a two-pronged sales goal is achieved."-- Container.
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Subjects
Entrepreneurship, Small business, Marketing, Internet marketingEdition | Availability |
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1
Message received: reaching consumers through permission-based marketing
2007, Films for the Humanities & Sciences
videorecording :
in English
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- Created March 8, 2023
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March 8, 2023 | Created by MARC Bot | Imported from marc_nuls MARC record |