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Outlines the implications of branding for the structure of organizations, discusses leadership flexibility and empowerment as keys to good branding practices, introduces the role of the brand manager and discusses its impact on marketing departments, and encourages future managers to create their own action checklists.
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Edition | Availability |
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1
The future for marketing
2004, Distributed by Films for the Humanities & Sciences
videorecording /
in English
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Videodisc release of the 1995 production.
DVD.
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- Created March 7, 2023
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March 7, 2023 | Created by MARC Bot | Imported from marc_nuls MARC record |