An edition of Strategic marketing communications (1999)

Strategic marketing communications

new ways to build and integrate communications

Rev. ed.

by Smith, P. R.

Smith, P. R., Smith, P. R.

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Last edited by MARC Bot

January 7, 2023 | History

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An edition of Strategic marketing communications (1999)

Strategic marketing communications

new ways to build and integrate communications

Rev. ed.

Following the CIM Advanced level syllabus in Marketing Communications, this text covers key areas of the process and includes pro-forma documents for topics such as SWOT analysis, creative briefs and media briefs.

Publish Date

1999

Publisher

Kogan Page

Language

English

Pages

300

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1 Strategic marketing communications: new ways to build and integrate communications 1999, Kogan Page in English - Rev. ed. 0585392994 9780585392998	aaaa Not in Library Libraries near you: WorldCat

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Book Details

Edition Notes

Includes bibliographical references and index.

Published in: London, Dover, N.H

Classifications

Dewey Decimal Class: 658.8/02
Library of Congress: HF5415.123 .S65 1999eb

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The Physical Object

Pagination: 1 online resource (xii, 300 pages)
Number of pages: 300

ID Numbers

Open Library: OL45469534M
ISBN 10: 0585392994
ISBN 13: 9780585392998
OCLC/WorldCat: 49851671

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marc_columbia MARC record

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Created January 7, 2023
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January 7, 2023

Created by MARC Bot

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Strategic marketing communications

new ways to build and integrate communications

by Smith, P. R.