The theory and practice of advertising

a simple exposition of the principles of psychology in their relation to successful advertising

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The theory and practice of advertising
Walter Dill Scott
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Last edited by MARC Bot
July 15, 2024 | History

The theory and practice of advertising

a simple exposition of the principles of psychology in their relation to successful advertising

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Small
Language
English
Pages
240

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Book Details


Edition Notes

"Nearly all of the chapters ... were first published serially in Mahin's magazine, under the title of 'The psychology of advertising'".

Digital version available with no restrictions Unrestricted online access

Electronic reproduction. New York, N.Y.: Columbia University Libraries, 2014. Digitized by the Internet Archive.

Benchmark for Faithful Digital Reproductions of Monographs and Serials. Version 1. December 2002. Digital version conforms to: http://purl.oclc.org/DLF/benchrepro0212

Digitized. 2014 Columbia University Libraries committed to preserve

Published in
Boston

The Physical Object

Format
[electronic resource];
Pagination
xii, 240 p.
Number of pages
240

ID Numbers

Open Library
OL44647860M
OCLC/WorldCat
551328254, 30472241, 4647671

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
July 15, 2024 Edited by MARC Bot import existing book
July 14, 2024 Edited by MARC Bot import existing book
December 21, 2022 Created by MARC Bot Imported from marc_columbia MARC record