| Record ID | marc_columbia/Columbia-extract-20221130-023.mrc:57699529:1541 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-023.mrc:57699529:1541?format=raw |
LEADER: 01541cam a2200313 4500
001 11160626
005 20150420140714.0
006 m|||| |||d| ||||||
007 cr|cn|---macda
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008 940520c19121903maua s 000 0 eng d
035 $a(OCoLC)551328254
035 $a(OCoLC)ocn551328254
035 $a(NNC)11160626
040 $aNNC$cNNC
042 $adlr
100 1 $aScott, Walter Dill,$d1869-1955.
245 14 $aThe theory and practice of advertising$h[electronic resource];$ba simple exposition of the principles of psychology in their relation to successful advertising,$cby Walter Dill Scott.
260 $aBoston,$bSmall,$c1912 [c1903]
300 $axii, 240 p.$billus.$c21 cm.
500 $a"Nearly all of the chapters ... were first published serially in Mahin's magazine, under the title of 'The psychology of advertising'".
506 0 $aDigital version available with no restrictions$fUnrestricted online access$2star$5NNC
533 $aElectronic reproduction.$bNew York, N.Y.:$cColumbia University Libraries,$d2014.$nDigitized by the Internet Archive.
538 $aBenchmark for Faithful Digital Reproductions of Monographs and Serials. Version 1. December 2002.$iDigital version conforms to:$uhttp://purl.oclc.org/DLF/benchrepro0212
583 1 $aDigitized.$c2014$hColumbia University Libraries$lcommitted to preserve$2pda$5NNC
650 0 $aAdvertising.
776 0 $cOriginal$w(OCoLC)ocm30472241
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio11160626
852 8 $blweb$hEBOOKS