The exhibition is the outcome of the exhaustive work carried out by the CIFHA Foundation (Centro de Investigación Fotográfico Histórico Argentino) on the archive of photographer, author, editor, journalist, publicist, filmmaker, publicist and businessman Alejandro C. Del Conte (Buenos Aires, 1897-1952), one of the most important documentary collections of 20th century Argentine photography. Alejandro Del Conte he was a central figure in the world of photographic art during the first half of the 20th century and one of the first to give a Latin American perspective to photoclubism. He founded and edited Correo Fotográfico Sudamericano (1921-1959), one of the most important magazines on photography in the Spanish-speaking world (with 860 issues published), edited Film Gráfico in 1917, the first magazine dedicated to cinema in northern Argentina at the time of silent cinema and directed the film La barra de Taponazo, one of the first of Argentine sound cinema, today lost.