An edition of Marketing (2006)

Marketing

Seventh Edition

by , , , , and

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  • 38 Want to read
  • 2 Currently reading
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Cover of: Marketing by Philip Kotler
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Last edited by bitnapper
January 2, 2024 | History
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An edition of Marketing (2006)

Marketing

Seventh Edition

by , , , , and

  • 0 Ratings
  • 38 Want to read
  • 2 Currently reading
  • 0 Have read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Pearson Education Australia
Language
English
Pages
904

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Subjects
Marketing, Marketing Textbooks, Textbooks

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Edition Availability
Cover of: Marketing
Marketing
Dec 19, 2006, Pearson Education Australia
Hardcover in English - Seventh Edition
  • Not in Library
Libraries near you: WorldCat

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Book Details

Table of Contents

Part One. Understanding the marketing process and strategic planning
1. Marketing: creating value
2. Customer retention and business profits
3. Strategic planning and marketing
4. Marketing plans
Part Two. Market analysis, targeting and positioning.
5. The global marketing environment
6. Information management and marketing research
7. Consumer behaviour
8. Business-to-business behaviour
9. Market analysis and applications
10. Market segmentation, targeting and positioning
Part Three. Working with the extended marketing mix.
11. Products: goods, services and experiences
12. New products
13. Pricing considerations and approaches
14. Marketing channels and logistic networks
15. Retailing and wholesaling
16. Advertising and public relations
17. Managing sales promotion and selling
18. Direct and online marketing
19. Sustainable competitive advantage
Part Four. Extending the marketing management.
20. Tapping into markets across the globe
21. Responsible marketing

Edition Notes

Source title: Kotler:Marketing _c7

The Physical Object

Format
Hardcover
Number of pages
904

ID Numbers

Open Library
OL40223182M
ISBN 10
0733975771
ISBN 13
9780733975776
OCLC/WorldCat
225040116

Source records

amazon.com record
ISBNdb

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
January 2, 2024 Edited by bitnapper merge authors
December 31, 2023 Edited by Marla Cleaned conflated authors; fixed title; updated work/edition details
December 30, 2023 Edited by Marla //covers.openlibrary.org/b/id/14561393-S.jpg
December 19, 2023 Edited by ImportBot import existing book
October 29, 2022 Created by ImportBot Imported from amazon.com record