Marketing real people, real choices
by Michael R. Solomon
- 11 Want to read
"Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text shows students how marketing concepts are implemented, and the impacts they can have on a company. Featuring new information, examples, and assessment, the 11th Edition continues its focus on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. It also emphasizes the importance of branding oneself and shows students how the concepts they learn in class apply directly to their own personal marketing plan"--
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Marketing, Vocational guidance, Commerce| Edition | Availability |
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1
Marketing real people, real choices
2022, Pearson
in English
- Eleventh edition.
0136810381 9780136810384
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Includes bibliographical references and index.
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- Created October 12, 2022
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| August 17, 2023 | Edited by ImportBot | import existing book |
| December 4, 2022 | Edited by ImportBot | import existing book |
| October 12, 2022 | Created by ImportBot | Imported from Internet Archive item record |