Nobrow
the culture of marketing, the marketing of culture
by John Seabrook
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"Prepare to enter the outrageous new world of Nobrow, where the old cultural distinctions - highbrow (Wagner's Ring), middlebrow (Masterpiece Theater), and lowbrow (the latest MTV video) - cease to exist. John Seabrook raises the curtain on an onrushing cultural phenomenon: the melding of culture with the marketing of culture and the culture of marketing.".
"He shows us how Nobrow increasingly defines the great American audience that now follows the Three Tenors on tour, cheers rock groups like Radish (whose fifteen-year-old lead singer wins a multi-million-dollar recording contract and fifteen minutes of celebrity), obsesses on the prequel to Star Wars, and is as hip to promotion as to performance."--BOOK JACKET.
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| Edition | Availability |
|---|---|
1
Nobrow: kulʹtura marketinga. Marketing kulʹtury
2012, AdMarginem
in Russian
5911031213 9785911031213
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2
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3
Nobrow: the culture of marketing, the marketing of culture
2001
in English
- 1st Vintage Books ed.
0375704515 9780375704512
|
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4
Nobrow : The Culture of Marketing, the Marketing of Culture
February 6, 2001, Vintage
in English
0375704515 9780375704512
|
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5
NoBrow: The Culture of Marketing - the Marketing of Culture
February 15, 2000, Knopf
in English
0375405046 9780375405044
|
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6
Nobrow: The Culture of Marketing and the Marketing of Culture
March 13, 2000, Methuen Publishing Ltd
0413744701 9780413744708
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7
NoBrow: the culture of marketing the marketing of culture
2000, A.A. Knopf
Hardcover
in English
- 1st ed.
0375405046 9780375405044
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Book Details
Edition Notes
On t.p. the letter 'r' in nobrow is encircled in the second letter 'o'.
Originally published: New York : Knopf, 2000. With new afterword.
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