Check nearby libraries
Buy this book
![Loading indicator](/images/ajax-loader-bar.gif)
"In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride? In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape--with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba--and its inevitable descendants--is both essential and instructive"--
"What is as powerful as Google, more popular than Facebook, and more economically disruptive than Amazon and eBay combined? Alibaba operates the world's biggest online shopping mall, with 600 million registered users (Amazon has roughly 200 million). It executes about 80% of China's e-commerce transactions and generates nearly 70% of all packages in China, making up close to 2% of China's GDP. And its marketplaces include another 60 million small and medium-size business users spread over 200 countries. This Chinese company is poised to make its global debut with an IPO that could be the largest in history. But what is Alibaba? How does it work? And why should we be paying attention? Porter Erisman shows how Jack Ma, a charismatic Chinese schoolteacher, rose from obscurity to revolutionize commerce in China, and now the world. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the Web-phobic Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape--with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba--and its inevitable descendants--is both essential and instructive"--
Check nearby libraries
Buy this book
![Loading indicator](/images/ajax-loader-bar.gif)
Previews available in: English
Subjects
Electronic commerce, Alibaba (Firm), Internet marketing, Industries, china, China, commerce, Commerce électronique, Electronic Commerce, Electronic Shopping, Online-Shop, BUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce)People
Yun Ma (1964-)Places
ChinaShowing 3 featured editions. View all 3 editions?
Edition | Availability |
---|---|
1
Alibaba's World: How a remarkable Chinese company is changing the face of global business
2016, Pan
paperback
1447290666 9781447290667
|
eeee
|
2
Alibaba's world: how a remarkable Chinese company is changing the face of global business
2015, Palgrave Macmillan Trade
in English
1250069874 9781250069870
|
eeee
Libraries near you:
WorldCat
|
3
Alibaba's World: How a Remarkable Chinese Company Is Changing the Face of Global Business
2015, St. Martin's Press
in English
146687886X 9781466878860
|
aaaa
Libraries near you:
WorldCat
|
Book Details
Classifications
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?History
- Created March 1, 2022
- 1 revision
Wikipedia citation
×CloseCopy and paste this code into your Wikipedia page. Need help?
March 1, 2022 | Created by ImportBot | Imported from Better World Books record |