"What does it take to be the ideal woman? Women from the 1940s to the 1970s were coaxed to "think pink" by persuasive advertisements and meticulous (though often misguided) advice experts. Feminine perfection meant conforming to a mythical standard, one that would come wrapped in an adorable pink package, of course.

With a savvy eye for curious, absurd, and at times wildly funny period artifacts, Lynn Peril gathers here the memorabilia of the era - from the dreaded yet intriguing "Dud" of the Mystery Date board game and the impossibly glossy Campus Queen lunch box to a daunting array of self-proclaimed authorities whose books and magazine articles promised readers everything they needed to attain "true feminine success.""--BOOK JACKET.