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Every era has its merger; every era has its story. For the New Media age it was an even bigger disaster: the AOL–Time Warner deal. At the time AOL and Time Warner were considered a matchless combination of old media content and new media distribution. But very soon after the deal was announced things started to go bad – and then from bad to worse. Less than four years after the deal was announced, every significant figure in the deal –save the politically astute Richard Parsons – has left the company, along with scores of others. Nearly a $100 billion was written off and a stock that once traded at $100 now trades near $10. What happened? Where did it all go wrong? In this deeply sourced and deftly written book, Nina Munk gives us a window into the minds of two of the oddest men to ever run billion–dollar empires. Steve Case, the boy wonder who built AOL one free floppy disk at a time, was searching for a way out of the New Economy. Meanwhile Jerry Levin, who'd made his reputation as a visionary when he put HBO on satellite distribution, was searching for a monumental deal. These two men, more interested in their place in history than their personal fortunes, each thought they were out–smarting the other.
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Previews available in: English
Subjects
AOL Time Warner, Biography, Biography & Autobiography, Business, Businessmen, Case studies, Consolidation and merger of corporations, History, Internet service providers, Motion picture industry, Nonfiction, Online information services industry, Publishers and publishing, New York Times reviewed, Online information services, Publishers and publishing, united states, Businesspeople, biographyPlaces
United StatesShowing 9 featured editions. View all 9 editions?
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Fools Rush In: Steve Case, Jerry Levin, and the Unmaking of AOL Time Warner
February 1, 2005, Collins
in English
0060540354 9780060540357
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Fools Rush in: Steve Case, Jerry Levine, And the Unmaking of Aol Time Warner
March 30, 2005, Diane Pub Co
Hardcover
in English
0756788102 9780756788100
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Fools Rush In: Steve Case, Jerry Levin, and the Unmaking of AOL Time Warner
February 1, 2005, Collins
Paperback
in English
0060540354 9780060540357
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7
Fools Rush In : Steve Case, Jerry Levin, and the Unmaking of AOL Time Warner
January 6, 2004, Collins
in English
0060540346 9780060540340
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Fools Rush In : Steve Case, Jerry Levin, and the Unmaking of AOL Time Warner
January 6, 2004, Collins
Hardcover
in English
0060540346 9780060540340
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9
Fools rush in: Steve Case, Jerry Levin, and the unmaking of AOL Time Warner
2004, HarperBusiness
in English
0060540346 9780060540340
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