Cycles, trends, and turning points
practical marketing & sales forecasting techniques
by John V. Crosby
"Cycles, Trends, and Turning Points presents a systematic, graphic approach to forecasting the effectiveness of various sales and marketing activities and initiative.".
"Intended for higher-level marketing and sales professionals whose duties include forecasting economies, industries, market segments, or product lines, Cycles, Trends, and Turning Points is based upon the Average Recession Recovery Model (ARRM) pioneered by Robert McLaughlin. This method "parses," or diagrams, the cycles, trends, and turning points of continuous data series into simple patterns of change that are practical and useful in forecasting the effectiveness of sales and marketing efforts.
Though this system is graph-driven rather than math-driven, its objective is to quantify the value of different marketing and sales activities in order to predict their effectiveness."--BOOK JACKET.
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Cycles, trends, and turning points: practical marketing & sales forecasting techniques
2000, NTC Business Books
in English
0844232440 9780844232447
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Includes index.
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