An edition of The focus group research handbook (1999)

The focus group research handbook

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Last edited by MARC Bot
July 18, 2024 | History
An edition of The focus group research handbook (1999)

The focus group research handbook

  • 0 Ratings
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"The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization. Author Holly Edmunds thoroughly explains and simplifies the methodology of focus group studies and comprehensively outlines the steps you need to follow to implement and then analyze focus group research.

From designing research vendor questionnaires to selecting an effective moderator, from analyzing results to turning those results into workplace gains, this book will provide you with all the tools and tips you'll need to simplify the focus group process."--BOOK JACKET.

Publish Date
Publisher
NTC Business Books
Language
English
Pages
276

Buy this book

Previews available in: English

Edition Availability
Cover of: The Focus Group Research Handbook
The Focus Group Research Handbook
2002, McGraw-Hill, McGraw-Hill Companies
eBook in English
Cover of: The focus group research handbook
The focus group research handbook
1999, NTC Business Books
in English
Cover of: The focus group research handbook
The focus group research handbook
1999, NTC Business Books
in English

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Book Details


Edition Notes

At head of title: American Marketing Association.
Includes index.

Published in
Lincolnwood, Ill

Classifications

Dewey Decimal Class
001.4/33
Library of Congress
H61.28 .E36 1999, H61.28.E36 1999

The Physical Object

Pagination
x, 276 p. :
Number of pages
276

ID Numbers

Open Library
OL371919M
ISBN 10
0844202886
LCCN
98033528
OCLC/WorldCat
39361186
Library Thing
832875
Goodreads
5167722

Work Description

Well-conducted focus group research can determine the course of your company's future. The Focus Group Research Handbook, a comprehensive, accessible reference tool, provides all the information you'll need in order to implement a focus group research study for your business, department, or small company. The results of a qualitative research study like a focus group can provide your business with powerful insight on the behavior patterns of your targeted "customer." Following author Holly Edmunds's plan, you'll learn how you can turn focus group study results into real profits by redirecting your advertising or marketing strategies to better meet the needs of your customers. The Focus Group Research Handbook offers guidelines for designing and conducting focus group studies, including sampling and recruiting, discussion guide development, suggested moderating techniques, and reporting methods. Packed with invaluable advice, The Focus Group Research Handbook simplifies and clarifies the entire focus group research process and explores how the results of such a study can bring value to your business or organization. Whether you are researching the advantages of conducting a focus group research study or have already determined that focus groups will benefit your company or organization, this guide will help you make the best choices for your business.

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
July 18, 2024 Edited by MARC Bot import existing book
November 28, 2020 Edited by MARC Bot import existing book
October 10, 2020 Edited by ImportBot import existing book
August 4, 2020 Edited by ImportBot import existing book
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record