An edition of Strategic marketing management
(2008)
Strategic marketing management
5th ed.
by Alexander Chernev
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Offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution.
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Previews available in: English
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Strategic marketing management
2009, Brightstar Media, Inc.
in English
- 5th ed.
0982512635 9780982512630
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Edition Notes
Includes bibliographical references and index.
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- Created February 20, 2022
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| December 8, 2022 | Edited by ImportBot | import existing book |
| February 20, 2022 | Created by ImportBot | Imported from Internet Archive item record |