An edition of Marketing strategy and competitive positioning
(1998)
Marketing strategy and competitive positioning
3rd ed.
by Graham J. Hooley
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"Marketing Strategy and Competitive Positioning, 3e deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage."--Jacket.
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Previews available in: English
| Edition | Availability |
|---|---|
1
Marketing strategy and competitive positioning
2004, Financial Times/Prentice Hall
in English
- 3rd ed.
0273655167 9780273655169
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2
Marketing strategy and competitive positioning
1998, Prentice Hall Europe
in English
- 2nd ed.
0133712532 9780133712537
|
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|
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Includes bibliographical references.
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- Created April 1, 2008
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| May 31, 2025 | Edited by MARC Bot | import existing book |
| December 16, 2024 | Edited by MARC Bot | import existing book |
| December 19, 2023 | Edited by ImportBot | import existing book |
| December 4, 2022 | Edited by ImportBot | import existing book |
| April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |